What a website costs for a private physio, osteo or chiro clinic

A small clinic can get a decent website for a few hundred pounds, or pay thousands. Published general guides put a local service business at about £500 to £2,000. The price matters less than what's on the pages, because a clinic's website is an advert, and your regulator treats it as one.

Declaring an interest: our own website service is in the table below, and it isn't the lowest price on it. I'll say when a cheaper route is the better call.

What the published prices say

I didn't find reliable prices from web designers who only work with clinics. These are general UK figures from ExpertSure, which says it verified them in October 2026. Treat them as guides.

Wix said its paid plans start at £9 a month billed annually, in July 2026.

Your clinic software may include a simple booking page. That can be enough to begin with, as long as you can also rank for your town and services.

Three years of paying for it

A clinic site should last for years, so a first-year price tells you very little. This table runs three years and leaves out your own time. The second price column assumes you can't reclaim VAT, which is the normal position for a clinic with exempt income. Ask your accountant.

The £1,500 sits inside ExpertSure's range for a local service business. The £15 a month is my assumption, and real upkeep depends on who makes your changes.

Our other sizes are £149 a month with £750 set-up for up to 20 pages, and £199 a month with £1,000 set-up for up to 40. Annual billing is ten times the monthly price with no set-up fee. Monthly plans have no minimum term. All our prices exclude VAT.

So why would anyone pay more? We include hosting, lead forms, set-up for AI search, and unlimited updates done within 48 business hours. A brand-new page is £150. If you're happy to run your own site, a cheaper route makes sense.

There's a point on ownership too. Ours is a website as a service: we host it and make your changes while your plan runs. After 24 months of payments you can take the code free of charge. Before then, you can buy it out. If you leave and don't buy it, the site comes down. It also comes down if you use the 30-day money-back guarantee.

What makes a clinic site different

Every condition page is a claim

A designer may happily write "We treat..." followed by twenty conditions. Each of those can be an advertising claim. The ASA and CAP publish a list for physiotherapy, osteopathy and chiropractic, and anything outside it needs robust evidence, usually clinical trials. The lists differ, and our main guide shows how.

The rules aren't theoretical. The ASA's osteopathy page points to two upheld rulings, from 2017 and 2022. In 2024, the GCC gave formal advice to a chiropractor over claims about conditions outside the ASA's list. It said the standard covers all promotional material, whether you created it or someone else did.

So here's my opinion on SEO. Don't publish thin pages for every condition in the hope of ranking. Write fewer pages, about things your profession can say, in plain words. An SEO agency's list of "high-volume keywords" isn't a defence.

Claims about babies, children and pregnancy

Osteopaths should take particular care. CAP's page says claims about conditions specific to these groups, such as colic or morning sickness, are unlikely to be acceptable. Chiropractors and physios should check their own page before saying anything similar.

Subluxation

Chiropractors, check any wording you've inherited. The GCC's guidance, effective 1 January 2026, says no clinical research evidence supports claims that the subluxation complex causes disease. It also says that if you delegate advertising, you stay accountable.

Testimonials and reviews

A review widget on your site is your advertising. CAP says testimonials alone don't count as evidence, and that you must hold evidence for claims in them unless they're clearly subjective. Remove or edit out anything that claims a cure, with the patient's agreement. Don't only pick the good ones in a way that misleads. The CMA's fake reviews guidance says that if you publish consumer reviews, you've got duties too.

Titles and team pages

• Show each clinician's register and number.
• Don't use the word "physio" for someone who isn't on the HCPC Register.
• Chiropractors using "Dr" must say it's a courtesy title, and that they're not medical doctors.
• Don't use the GCC's corporate logo. It offers an "I'm Registered" logo instead.

Forms and pixels

Your forms collect health data as soon as someone types in symptoms. Keep them short. A vendor overview from September 2026 sets out the safe pattern:

• Ask only for what you need to call them back.
• Send a short alert to your inbox, not a copy of the health details.
• Say who reads the form and how long you keep it.
• Keep advertising pixels off condition pages, or load them only after consent.

That's a practical summary, not ICO wording, so check it against your own privacy notice. Secondary reports also say Meta limits conversion tracking for health and wellness advertisers. I couldn't confirm how far that reaches UK clinics.

What should be on a clinic site

• Your town and services in the first line.
• First appointment fee, follow-up fee and length.
• Who'll treat them, with photos and registration numbers.
• Direct booking, and a phone number that's easy to tap.
• What happens at a first visit.
• Your cancellation policy.
• A clear line such as "We're not an emergency service. If it's urgent, ring 111. In an emergency, ring 999."
• A privacy notice and a complaints route.

That fee line may be the cheapest edge you'll find. TreatCompare says only 3 of the 24 UK physiotherapy operators it tracks publish a readable fee schedule. I'd expect a clear price to earn trust, though that's my judgement rather than a tested result.

When a cheaper site's the right answer

• You're just opening and need to test demand.
• You enjoy doing it, and you'll keep it up to date.
• Most of your patients come from referrals, and your site only needs to look credible.

Spend the savings on answering your phone. A smart site won't help if nobody picks up.

David Bell, founder of Real Business Systems

David helps small UK businesses get found, answer every enquiry and keep customers coming back. We sell some of the services mentioned here, and we say so where they come up.