Resources Hub

The UK gym and fitness studio hub

Plain answers for people who run an independent gym, box or fitness studio in the UK. How to price, how to keep members, what to buy and what to leave alone.

Start here

How to get more gym members in the UKThe six systems behind a gym that stays full, and the order to fix them in. Start here.10 minute read

Run the business

How to price a gym membership in the UKWork out the fee you really need, then set joining fees and terms that hold up under the 2027 rules.10 minute read
How to open a gym or fitness studio in the UKWhat you legally need, what to check before signing a lease, and what to set up in your first month.10 minute read

Win more work

Free text message templates for UK gyms and fitness studios36 texts to copy, from a missed call to a win-back. Written for UK members and UK marketing rules.Free tool
Why gym members no-show and cancel, and what to do about itFive points where trials and members go quiet, and how to find the one costing you most.8 minute read

Buy the right things

How much does a gym website cost in the UK?Real UK prices for every route, including ours, with a three-year comparison and what a gym site must show.8 minute read
Booking apps or direct bookings? What's better for a UK gymClassPass, Hussle and Wellhub compared with your own bookings, with a sum to test any offer.8 minute read
What can go wrong with an AI receptionist for a gymA collapse, a wrong joining fee, health details and cancelling by phone. The real risks and how to reduce them.10 minute read
Is an AI receptionist worth it for a small gym?An honest review with UK prices, a break-even sum, and who shouldn't buy one.7 minute read
Best booking software for UK gyms and studiosGym booking software compared, with what we could confirm on price and the 2027 test each must pass.8 minute read

Free tools to use today