How much does a Pilates studio website cost in the UK?

A website for a small UK Pilates studio can cost from about £100 a year on a DIY builder to several thousand pounds from an agency. For most studios, you don't need the expensive end. The hard part is already done by your booking software. The website's job is to get a nervous beginner to that booking page.

I've got a stake here: a studio site is one of the things we sell, and you can get one for less than ours. You'll see our prices beside everyone else's, with a plain note on when the cheaper route is right.

What the published prices say

These figures come from ExpertSure's 2026 guide. Published website prices disagree a lot, and its own tables don't always match, so treat them as guides.

Wix says its paid plans start at £9 a month, billed annually, as of 13 July 2026. Introductory prices often assume yearly billing, so check the renewal.

What about the website in your booking software?

Some booking systems offer a site or a booking widget. Mindbody lists website booking widgets on its Starter plan and sells customised websites as an extra. bsport lists a website booking widget on its Start plan. So you may already be paying for part of this. For a very new studio, that plus a one-page site may be enough.

A widget isn't a marketing website, though. It'll show a timetable. It won't explain to a 52-year-old with a stiff back whether she's welcome. That's the sale.

What a Pilates website needs

I'd check these before you pay anyone, including us.

1. The timetable, live and correct. If it's out of date, people assume the studio's in trouble. It should pull from your booking software.
2. A clear page for beginners. What happens in a first class, what to wear, and which class to choose.
3. Prices. Show them, including anything compulsory. The CMA's guidance says joining fees and booking fees belong in the headline price.
4. Who teaches. Names, photos, what each person trained in and how long they've taught. After a year of press on poorly trained teachers, this is your strongest page. Say your class size as well.
5. Your terms. Cancel window, pack expiry and refunds, easy to find before people buy.
6. A page for each class type. Reformer, mat, pre and postnatal, privates. These are also what people search for.
7. Real photos. Stock photos of a dancer on a beach don't tell me what your room's like.
8. Careful health wording. Don't claim to treat back pain unless you can prove it. Our guide to getting clients explains the advertising rules.
9. A privacy notice, because you're handling health information on your forms.
10. Phone-first design. In my view, most people will find you on a phone. Test it yourself.

You could fit that into five or six pages to begin with.

Monthly website services

If you don't want to manage anything, a monthly service does it for you. Here's ours, so you can compare. I couldn't confirm current prices for other UK services aimed at studios, so ask a few.

Our prices exclude VAT, and there's no minimum term on monthly billing.

Every route over 36 months

A cheap first year can hide the later bills. So this table runs each route for 36 months, before your own time. Ours excludes VAT, and the published pages for the others don't all say. These sums use the lowest price on each row, and they don't include your booking software.

The £50 is the bottom of ExpertSure's range for ongoing care. A freelancer who makes only the odd change could cost much less, so that row may run high.

So why would anyone pay more? Timetables change. Teachers leave. Prices go up. Our price covers hosting, lead forms, set-up for AI search and unlimited updates within 48 business hours. A brand-new page is £150. If you're happy editing your own site on a Sunday night, the Wix row is fine.

There's a point about ownership too. Ours is a website as a service: we host it and make your changes while your plan runs. After 24 months of payments, you can take the code free of charge. Before then, you can buy it out. If you leave and don't buy it, the site comes down. The site also comes down if you use the 30-day money-back guarantee.

What to check before you sign

1. Whose name is the domain in? Make sure it's yours or the studio's.
2. What happens when you leave? Do you keep the site, words and photos?
3. Does it work with your booking software? See a working timetable before you pay.
4. If a teacher leaves on Friday, how soon does her page change, and is that covered?
5. What's the minimum term?
6. Is VAT included? If you aren't VAT registered, you'll pay it as a cost.
7. Can you see what it's bringing in, such as visits and trial sign-ups?

When a cheaper route wins

Plenty of studios shouldn't pay us anything.

• If you teach mat in a hired hall and fill it by word of mouth, a free Google profile and a Bookwhen page may be all you need.
• If you've just opened and cash is tight, use Wix and spend your money on reformers and reviews.
• If you've got waitlists on every class, a one-page site is enough. Spend less, not more.
• If you enjoy building things, DIY is a perfectly good route.

Spend more when people are finding you but not booking, or when your site is hurting you against a smarter studio down the road.

David Bell, founder of Real Business Systems

David helps small UK businesses get found, answer every enquiry and keep customers coming back. We sell some of the services mentioned here, and we say so where they come up.