How much does a gym website cost in the UK?

A website for a small UK gym can cost from about £100 a year to several thousand pounds. For most independents, a few hundred to £2,000 up front is plenty, and some don't need much of a site at all, because their booking system already does the heavy lifting.

I've got a stake here: we build gym websites, and a Wix site beats ours on price. Our numbers sit beside the rest below, along with the cases where you should go cheaper.

What the published prices say

These ranges mostly come from firms that sell websites, so treat them as guides.

I didn't find a reliable price list for gym-only web designers, so I've left them out. Ask any that approach you the questions further down.

The route many gyms forget

Look at how real boxes sell. CrossFit Nottingham, CrossFit Monarch and CrossFit Hunta all show memberships on a page from their booking software, TeamUp. CrossFit Royston uses one from ClubRight. Those pages list the plans and the prices.

So you may already be paying for your sign-up page. What it won't do is win you a place in search for "strength classes in Kettering". It won't explain who you're for, either. That's what a website is for.

My view: a small gym needs a clear site that sends people to the booking page. It doesn't need to rebuild booking. See our guide to booking software.

Our prices

Our prices exclude VAT. Annual billing is ten times the monthly price.

Thirty-six months of paying

A gym site has to outlast a few timetables, so judge it over three years, not one. These sums use published prices and leave out your own time. Ours exclude VAT. Wix's page doesn't say.

The freelancer's £15 a month is my assumption. Real upkeep depends on who makes your changes. Gyms change more than most businesses, since timetables, coaches and prices all move, so think about who'll do that work at 21:00.

So why would anyone pay more? Because you're paying for it to stay correct. We include hosting, lead forms, set-up for AI search, and unlimited updates done within 48 business hours. A first draft takes 14 days. A brand-new page is £150. If that doesn't matter to you, a cheaper option makes sense.

Ours is a website as a service: we host it and make your changes while your plan runs. After 24 months of payments, you can take the code free of charge. Before then, you can buy it out. If you leave and don't buy it, the site comes down. It also comes down if you use the 30-day money-back guarantee.

What a gym website actually needs

• Who it's for, in the first line. "Small-group strength classes for beginners in Kettering" beats "Unleash your potential".
• The timetable, kept up to date. An old timetable tells people the place is badly run.
• Prices, with what's included. I know plenty of gyms hide them to force a conversation, but I think that loses more people than it wins.
• A clear next step: book a trial.
• Real photos of real members, with their permission.
• Coach names and qualifications. Don't claim anything you don't hold.
• A page for each main class or service.
• Parking, opening hours and what to expect on day one.
• Fast loading on a phone, with booking that works one-handed.

What the law expects on your site

A gym website has more legal exposure than a typical local business site.

Show the full price

Since April 2025, leaving out mandatory fees is a banned practice. CMA guidance names gym joining fees as a charge that must go in the total price. Pinsent Masons reported on 30 October 2026 that the CMA had fined Gold's Gym and two other firms about £6 million in total. The case against Gold's Gym was reported as being about joining fees shown late in sign-up.

So check your homepage, your price page, your adverts and your booking pages. They should all show the same full price.

Make leaving as easy as joining

If people can join online, the draft rules due on 1 January 2027 say they must be able to leave online. An email address alone isn't enough, though a clear email from a member still counts as notice. Check your booking system can do this, and link to it from your site. This is general information, not legal advice.

Watch your claims

The ASA says to avoid claims that someone can lose a precise amount of weight in a stated time, and to treat before and after photos as testimonials, with signed and dated proof. It also says not to imply results are guaranteed or permanent. Its page on exercise devices also cites a ruling of 4 December 2024 about a claim of "equivalent to 3 one-hour sessions at a regular gym", so be careful comparing yourself with other gyms. Check your results page first, and write it as one person's story, not a promise.

Use the name properly

Only affiliates can use the CrossFit name for business or promotion, according to CrossFit.

Forms and privacy

Keep health questions off a public contact form. Use a secure health form instead. See what can go wrong for why that data matters.

What to check before you sign

1. Whose name is on the domain? Yours or the gym's, never the designer's.
2. What can you take with you on the way out? Check the pages, the words and your member photos.
3. How long are you tied in, and what notice ends it?
4. How fast are timetable changes made, and how many are included?
5. Does it work with your booking software?
6. Is VAT included?
7. Do you get proof it's working, such as trial bookings and enquiries?

When to spend less

Not everyone should buy from us.

• If you're opening on a tight budget, a Wix site is fine. Spend first on your Google profile and on your first members.
• If you've got a waiting list and most members come by word of mouth, a one-page site and your booking page are enough.
• If tinkering with a site on a quiet Sunday appeals, build your own.

Spend more when people can't find you, or when your site's costing you trials.

David Bell, founder of Real Business Systems

David helps small UK businesses get found, answer every enquiry and keep customers coming back. We sell some of the services mentioned here, and we say so where they come up.